In a market, filled with distrust towards sausage producers, we helped the family brand Delikates Zhitnitsa maintain their brand awareness and rustic quality image. Challenged by the lack of TV budget, we invested in the updated remake of a Sabor (traditional village festival), bringing together fun, folklore, beloved food (beans with sausage) and village atmosphere (the real people of the village of Zhitnitsa, working for the brand) to welcome visitors who appreciate rustic quality.